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Introduction to Marketing: Entering in the Marketing World

Module Title: Introduction to Marketing
Module Overview: As an introductory course in the business function of marketing, all organisations depend on marketing to understand and address the requirements of customers, and also to facilitate a proactive approach to a competitive marketplace.
Module Aim: The aim is to bring together theory and practice. With the first-time marketing student in mind, through a combination of theory, examples and discussion, the module seeks to lead them through to a considerable and appropriate understanding of marketing principles and applications.
It also aims to prepare students for entry into a multitude of business related undergraduate courses and courses that have a marketing component.
Learning Outcomes (LO):
On successful completion of this module, the learner will be able to:
1. Discuss the role and relevance of marketing in the organisation
2. Describe the consumer buying decision process, and the role and relevance of segmentation, and marketing research in marketing decisions
3. Explain the role of each element of the marketing mix, namely, product, price, marketing communication and distribution
4. Discuss the nature of strategic marketing and the marketing planning process
5. Explain the ethical issues which arise in marketing
6. Utilise online resources to assist in research and further learning in marketing
Indicative Syllabus:
Introduction to Marketing
Marketing Environment
Buyer Behaviour
Segmentation, Targeting and Positioning
Marketing Information and Research
Marketing Mix: Product
Marketing Mix: Price
Marketing Mix: Place/Distribution
Marketing Mix: Promotion/Marketing Communication
Marketing Strategy and PlanningLearning
Teaching MethodsThe course will be delivered through online webcam.
The learning and teaching methods employed will include, discussion, problem-solving exercises, self-directed learning and computer based learning (Web-courses).
Total Teaching
Contact Hours48
Total Self-Directed Learning Hours52
Module Delivery: Online

Extra information

1. Must Have Wifi
2. Good Laptop

Location

Online via webcam

General info

Skills:
Age:
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level:
Beginner
Intermediate
Advanced
Duration:
60 minutes
The class is taught in:English, Hindi

About Me

PROFILE: Extroverted and enthusiastic Assistant Lecturer (HPAL) with a blend history in brand activation and showroom manager & sales experience. Highly educated yet down-to-earth and handson mentality towards project results.
As an Assistant Lecturer (HPAL), my core duties include:
• Teaching such assigned classes as deemed appropriate by the management of the University.
• Carrying out assessment, monitoring, and evaluation of examination work, and providing academic and consultative support to students in their learning activities.
• Providing academic input on existing and new courses and course development. • Engaging in research, consultancy, and development work as appropriate.
• Participating in committees appropriate to courses and meetings convened by management.
• Maintaining appropriate records and making available information as required by management.
• Undertaking appropriate academic administrative tasks.
• Engaging in promotion including student recruitment as appropriate.
• Participating in the development, implementation, and maintenance of academic quality assurance arrangements.
• Participating inappropriate activities necessary to the development of the department, school, and the University

Education

SEPT 2021- PRESENT, TECHNOLOGICAL UNIVERSITY, PhD in MARKETING
FEB 2017- MAY 2018, CARDIFF METROPOLITAN UNIVERSITY, MBA-MERIT
JULY 2013, BAKERS ACADEMY, LEVEL 1 CRICKET COACH
JUNE 2013- JULY 2016, SUNRISE UNIVERSITY, BA-67.37%
MARCH 2009- MAY 2010, GALAXY SR SEC SCHOOL, SENIOR SECONDARY EDUCATION-78%
MARCH 2006- MAY 2007, R E D SR SEC SCHOOL, SECONDARY EDUCATION-61%

Experience / Qualifications

EXPERIENCE:-
1st NOV 2021- 1st MAY 2022, ASSISTANT LECTURER(HPAL), TU DUBLIN
18TH MAY 2018- 31ST AUG 20, PROJECT MANAGER, NEXTWAY
21ST JULY 2016- 21ST FEB 2017, SHOWROOM MANAGER, MAHA LAXMI JEWELLERS
1ST JUNE 2010- 3OTH MARCH 2013, SALES EXECUTIVE, MAHA LAXMI JEWELLERS

PROJECTS:-
PONDS: Brand Activation of POND Body Lotion
GoGreenDrive: Brand Activation of GoGreenDrive in developing wasteland in plantation & greenery land
Surf Excel: Brand Activation of Surf Excel @ Amir Afzal Baig & Co Tiger Next
Cola: Brand Activation with Free Sampling Drive @ Imtiaz Store
Game Masti: Event @ Shaukat Khanum Memorial Cancer Hospital and Research Centre ENGRO: Brand Activation of Product Zorawar Fertilizer @ ENGRO Hilal Brand Activation of Product Siena @ Hum TV Masala Food Festival Expo
Classy Night: Event @ Circle Club

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from 32€Online via webcam

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

Online reputation

  • Instructor since June 2022
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Availability of a typical week

(GMT -04:00) New York
MonTueWedThuFriSatSun
0              
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from 32€Online via webcam

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

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