Trusted teacher: Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service. And precisely, it is either: - to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs - or precisely to help you directly to enhance the content of your product and design a text, a letter, a catchphrase, a slogan, write marketing files, press releases, a web page, blog posts, advertising banners and newsletters (…) in a powerful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible. So, how to write writings highlighting a brand, a product, a person or quite simply a company... in order to promote it and so that it can gain visibility? This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you how to do it by yourself, it will be a question of precisely understanding your need, your product, your strategy, the values you wish to convey (…). Objective: be creative enough to capture the attention of your audience and inspire readers. With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (…) allows you to make a lasting impression over time. Because always keep in mind that the writing remains. Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination. If you also wish to train yourself to write other content yourself, the training can include the deepening of writing skills to give personality to your texts, the development of ideas, concepts and their implementation, creativity / presentation techniques … all anchored in practical exercises and scenarios. ➤ THE COPYWRITER TRAINER Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. The rate offered is not a corporate rate and does not allow the delivery of invoices to companies that request it. ✓ Languages: French/English. ✓ The progression following these private sessions is perceptible from 1 to 2 sessions (*study 2022). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need.
Marketing lessons in Canada
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4 marketing teachers in Canada
Marie - Montreal, 10C$105
Trusted teacher: Hello everyone, Do you need to develop a communication strategy or do you want to get an outside opinion on your thinking? I support you and provide you with the necessary advice for: - that your positioning and your messages are clear and powerful - that your strategy meets your initial objectives and coincides with your brand image as well as your values - that your communication plan leads to coherent and achievable actions - that you can develop your ease in the realization of communication strategy See you soon to discuss your communication projects. Married
Marketing · Communication skills
Barbara - Montreal, 10C$55
Trusted teacher: The Music Coaching course aims to familiarize students with the principles, strategies and tools that will enable them to develop their career in relation to their personal goals, both individually and as part of their participation in projects. collective. At the end of the course, students will have acquired basic notions in planning, management, marketing and communication, financing (public and private), as well as essential legal and union information. They will also have been exposed to personal skills and attitudes to engage in the workplace while continuing to pursue their personal goals. Finally, the course will allow students to know the peculiarities of Quebec's cultural model.
Marketing · Strategic planning · Business administration
Andrei - Minneapolis, KSC$29
Trusted teacher: Dear friends, My goal is to keep natural language environment. Involvement is everything, right? This class is for all. I am a 26 years professional from Moscow. My native languages are Russian and Chuvash. I speak also English. And I am learning Spanish, French, German, Turkish and Chinese (Mandarin). BA & MA in Sociology at Lomonosov Moscow State University. MA in Marketing at Higher School of Economics (Moscow). I lived in Brussels (Belgium) for half a year (exchange program at KU Leuven). And also exchange program in Thailand (Walailak University) I specialize in tutoring project management, human resources, public relations, branding, IT specializations, common slang, clear business and classical language, jokes, small talks, business communications.
Russian · Marketing · Project management