Digital is everywhere: digital publishing, digital media, digital promotion, online studios. ¿My brand must be published on Facebook? Should we create a community? How to reach influential bloggers? What content should I give to my brand? ¿I invest all my budget on the Internet? Many advertisers remain lost and ask their advice, communications agencies and other research institutes to help them in this difficult quest for the digital world. Course objectives: Assimilate the particularities of digital marketing. -Identify the key success factors of a high-performance site. -Measure the results of your digital actions. -Creation and acquisition of traffic -Creation of a site, blog, newsletter -Understand the different levers of digital marketing SEO: SEO AND SEA Targeted skills: At the end of this training, students will discover ✓ Comentar seize the growth opportunities offered by the Web ✓ Comentar give digital visibility to their corporate brands.