Marketing for Starters & Pros - learn & apply in less than 5 days

Dear friends, My goal is to keep natural language environment. Involvement is everything, right? This class is for all. I am a 26 years professional from Moscow. My native languages are Russian and Chuvash. I speak also English. And I am learning Spanish, French, German, Turkish and Chinese (Mandarin). BA & MA in Sociology at Lomonosov Moscow State University. MA in Marketing at Higher School of Economics (Moscow). I lived in Brussels (Belgium) for half a year (exchange program at KU Leuven). And also exchange program in Thailand (Walailak University) I specialize in tutoring project management, human resources, public relations, branding, IT specializations, common slang, clear business and classical language, jokes, small talks, business communications.

Digital marketing has become indispensable for both small and large businesses. However, there are many different activities in digital marketing (SEO, SEA, Email, Facebook ...) and it is very difficult to find the time to synthesize all this information. Therefore, I propose a general training and / or a practical case approach when it is possible to do so. You will learn the basics of solid marketing for your business and will also learn to read the results. Do not let yourself be manipulated and learn to challenge marketers!

Introduction: The evolution of the marketing approach, the motivations of these customers, the purchasing process, the marketing information system Strategic marketing Analysis through segmentation, market attractiveness analysis, competitiveness analysis, the balance of a product portfolio, the choice of a strategy, the development of new products Operational marketing: Product, distribution, price, communication

Graduated from the Institute of Business Administration (France) and having followed a course at the IMD Lausanne, I offer coaching sessions in the areas of marketing and e-commerce I have a long and extensive professional experience in these fields and my approach is concrete and pragmatic rather than purely theoretical. Sessions can be considered either at my home (1970 near metro Stockel) or at yours (subject to acceptance depending on the distance, contact me to discuss). I have a preference for two-hour modules. This duration is for me the best compromise to be able to set up an appropriate session without saturating for all that. Other durations are obviously possible. Looking forward to allowing you to grow in these areas

Digital advertising is a reality of today's marketing. We will cover the basic skills needed to create digital marketing material: social media posts and media, newsletters, websites and banner ads. You will learn how to make an ad banner for your ad campaign on different social media (Google, Facebook, etc.), how to easily and quickly set up a website, how to create a newsletter, how to properly place a sponsor's logo on your graphics and other technical issues to pay attention to. I will also cover the basic tips and tricks that professional graphic designers use when encountering issues in creating those graphics. Upon request we can create a special curriculum that will cover your specific needs.